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Our Philosophy


When we formed New Standard we did so with the goal of creating a unique culture that focused on service, expertise and shared knowledge, not just sales of systems and products. This goal has guided us since day one and it continues to be our guiding principle as we grow within the industry.

We vowed from day one to do what it takes to help our customers succeed. This means that we aren’t content to stay stagnant. We are committed to growing our knowledge, promoting unique research and developments, and challenging the status quo in the industry.

We believe that if you do what is best for the animal, you will be rewarded with a more productive barn and a more rewarding work environment. That is one reason we are so committed to helping producers achieve safe and comfortable barns for their livestock and people. It is also why we put so much effort into creating informative articles about good animal husbandry and pioneering research.

We know that when you choose New Standard you are entrusting us with your livelihood and your future. This is something we don’t take lightly. We understand you want to build a sustainable future for yourself, your employees, and your children. With New Standard you are choosing a partner who understands that sacrifice, and we will do everything in our power to help you succeed for generations to come.

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